Why Use an Advertorial?

• Appearing as editorial lowers readers’ resistance to your message

• Appearing as editorial implies endorsement from the publication

• Implied endorsement combines with lowered advertising resistance to generate stronger purchasing interest

• Focusing on how your product or service solves the reader’s challenges increases value of the information you provide

• You – not the journalist or editor – control what is said about your product or service

• Provides more room in which to fully demonstrate the benefits of your product or service

• Readers are 81% more likely to read your advertorial than your advertisement. (Source: advertising legend John Caples, in Reader’s Digest)

Want to increase your sales with advertorials? Contact ace at adace dot ca